Hi. I'm Stacey.

The creative brain behind Secret Sauce.

I grew up in the UK, studied at The University Of Oxford, and got my start in London at TBWA\, cooking up campaigns for brands like Nissan and Tesco. Big agencies taught me to think boldly, pitch harder, and love the thrill of turning briefs into big ideas.

Then I swapped the tube for the surf, moving to New Zealand where a got bitten by the entrepreneurial bug. I founded Kitchen Takeover - NZ's first secret dining concept that sold out every time, served 15,000+ diners, and won two national event awards. That’s when I discovered my passion for creating immersive experiences - and I’ve never looked back.

Since then, I’ve designed award-winning experiences for brands including Whittaker’s, Four Square, Bay of Plenty and Hawke’s Bay Tourism. From PR stunts and influencer activations to the Flavours of Plenty Festival, now one of New Zealand’s biggest regional food events, my work has spanned both creativity and scale.

What drives me is simple: creating delicious experiences that connect people and brands in ways that are memorable, sharable and measurable.

Thought Leadership

Top 50

Women In Food & Drink NZ

Food Columnist

Uno Magazine

Culinary Chair

Flavours Of Plenty

Course Creator

Exprience Design for Grow Torusm

Taste Ambassador

Cuisine Magazine

Client Testimonials

“Thank you for all your amazing creative ideas for the Four Square 100-year event. Without you, the event simply wouldn’t have been such a success."

Bree Manning

Head of Events, Four Square

"Secret Sauce has championed our new hospitality concept at every step, bringing energy, clarity, and a genuine commitment."

Samantha Wilkie

Head of Brand Experience, Bay Venues

"A dream to work with. You quickly understood the vision for our Hawkes Bay PR stunt and went to work making it a reality."

Jessica Wallop

Head of Marketing, Hawkes Bay Tourism

Featured Work: Scoop Up Summer

A bold food-led brand activation that turned the Hawke's Bay's food story into a national talking point. Four bespoke ice cream flavours including lamb ice cream captured the essence of Hawke’s Bay, generating coverage across 22 media outlets, $1.05M PR value, 3.6M reach, and a 21:1 ROI, proving the power of experiential marketing to drive both attention and impact.